Department of Policy and Planning Sciences, Graduate School of University of Tsukuba

KONDO Fumiyo

KONDO Fumiyo

Position Assistant Professor
Room F1131
Laboratory F1002
Principal affiliation Division of Policy and Planning Sciences
Other affiliations College of Policy and Planning Sciences
Doctoral Program in Social Systems and Management
Master's Program in Social Systems Engineering
Master's Program in Business Administration and Public Policy
Degree Programs in Systems and Information Engineering: Policy and Planning Sciences
Research interests Marketing science, Bayesian Ststistics, Time Series Analysis
Degree
Education / Professional experience
Courses taught
Academic societies American Marketing Association
INFORMS Society for Marketing Science
American Statistical Association
Representative publications ●Mobile DM Coupon Promotion in Japan: A Case Study on Response Behavior Changes in Services Consumption, Handbook of Research on Mobile Marketing Management, Edited By: Key Pousttchi, University of Augsburg, Germany; Dietmar G. Wiedemann, University of Augsburg, Germany,
2009
●Actual Use Behavior, Satisfaction and Continuous Use Intention, Proceedings of the 31st Annual INFORMS Marketing Science Conference, 68, 2009/06
●Gradual Changes in Repeat Customers' Adoption Behavior Toward Responses To Mobile Direct Mail Coupon Promotions, International Journal of Mobile Marketing, 3, 2, 15-24, 2008/12
●Stimulating customer response to promotions: the case of mobile phone coupons, Journal of Targeting, Measurement and Analysis for Marketing, 17, 1, 57-67, 2007/12
●Differences in Customers' Responsiveness to Mobile Direct Mail Coupon Promotions, International Journal of Mobile Marketing, 2, 2, 68-74, 2007/12
Prize
Other activity
Research projects Mobile Marketing, Dynamic Probit Model
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Department of Policy and Planning Sciences, Graduate School of University of Tsukuba